Visual Identity and E-commerce store

The challenge

Glades Armory is a brand developed in-house, so it began as a blank page. We had to build a business that would look as precise and crafted as the gun parts it sells — a visual identity and a store that could carry that promise all the way to the checkout.

The goal

We built the visual identity and the e-commerce page — a complex project using Prestashop as the store platform — so the brand reads sharp and trustworthy, and the shopping experience feels as considered as the products it presents.

The Concept

The symbol is a ligature of the name's initials. The target and the dot reference gun sport and the precision of these parts' craftsmanship — so the meaning of the mark comes straight from the trade, not from an abstract shape. Precision, target, craft: it is all right there in the logo.

The Process

Beginning with the mark, we built a full identity system — primary, stacked, grayscale and reversed logo variations with defined brand colors — then carried that identity into a Prestashop storefront spanning catalogue to checkout, so the brand never drops its guard anywhere a customer touches it.

Conclusion

The result is a brand and store built to feel as precise and trustworthy as the parts it sells — an identity whose mark genuinely carries the trade's meaning, and an e-commerce experience that holds that standard from the first product view to the final checkout.