Camp Adobe

The challenge

Adobe wanted to help the education world get comfortable with its products. Camp Adobe is a platform for young learners, developed to promote learning of Adobe products in middle school — an event where teachers and students come together around a shared goal. The challenge was making a familiar software brand feel exciting rather than intimidating.

The goal

We were tasked to create branding, a website, and promotional materials for the Camp Adobe events — a holistic campaign for Adobe products that would invite educators in, explain what Camp Adobe is, and make the learning experience feel like an event worth attending.

The Concept

We leaned into what the name promises: Camp Adobe is a camp, not a seminar. The identity is built around a virtual campfire — "Explore creativity and digital literacy around a virtual campfire," with the promise of putting students on the path to school and career success. A colorful tent-mark and warm, playful palette give the campaign a distinct and ownable voice.

The Process

We built the campaign as a single system spanning brand, web, and print. The logo was crafted through a clear construction grid, then applied wherever the event shows up — from the notebook and print materials that act as the invitation, to the landing page that walks attendees through what Camp Adobe is and who should attend. One visual language holds every touchpoint together.

Conclusion

The result is a holistic campaign with a distinctly ownable personality. By positioning Adobe's products as approachable, fun, and worth exploring around a virtual campfire, the work gives the Camp Adobe events a warm, coherent presence across every channel — and gives educators a reason to lean in.